There's a better alternative than the radio...
An on hold message from ProDougtions won’t ignore your callers, it puts that time to use telling your qualified customers about your business. ProDougtions offers you selected music interspersed with announcements custom produced for your business.
ProDougtions has the employee that never takes a coffee break, never stays home, works through lunch, doesn’t know what a vacation is, and always has something interesting to say.
A True Story
Harry called his Honda dealership to get his car fixed. They put him on hold. They had the radio playing.
A commercial came on for Nissan’s Altima. The longer Harry waited, the better the Altima sounded.
A commercial came on for Nissan’s Altima. The longer Harry waited, the better the Altima sounded.
On Hold Message Data
U.S. West Communications
- Providing information on hold results in a 45% increase in caller retention (fewer hang-ups)
- Businesses experience a 20% increase in requests for additional products and services mentioned on hold
- 70% of business callers are put on hold (counting time spent transferring from a receptionist or auto attendant, to an extension or voice mail)
- 60% of callers put on "silent" hold hang up
- 30% of first-time callers who hang up do not to call back
- The average hold time for businesses with more than two lines is 55 seconds
- 55% of callers who were put on "silent" hold abandoned their calls in less than one minute - half within the first 40 seconds
- Callers who hear music on hold stay on the line an average of 60 seconds longer than those on "silent" hold
- Callers hearing information on hold stay on the line up to 3.5 minutes longer
- 93% of the average marketing / advertising budget is spent to entice potential customers to call a business
- Only 4% of the average marketing budget is spent on caller / customer retention
- The average cost in lost potential business from a mishandled call is $34
- Telemarketing Magazine - "Over 70% of business callers are put on-hold..."
- OfficeTeam Survey - "The average executive spends 17 minutes per day on-hold..."
- CNN Survey - "The average person spends 60 hours per year on-hold..."
- CNN Survey - "Without music or messages, 60% of those on-hold will hang up and 30% won't call back..."
- Cellular Marketing Magazine - "Over 85% of callers prefer on-hold messages over silence..."
- Telemarketing Magazine - "Surveys show that 15% to 20% of callers make purchases based on information they heard on-hold..."
The many benefits of having an on hold message:
- The Employee that never takes a break
- Customers placed on hold hang up less frequently
- No Employee benefits
- Gives your business a professional sound
- The employee that never takes a vacation
An On-Hold Message Tells Your Customers About:
- Directions
- Locations
- Hours
- Services Offered
- New Products
- Contests
- Store Promotions
- Openings
- Giveaways
- Specialty Items
- Gifts with Purchases
- Coming Attractions
- Financial Rates
- Travel Rates
- Service Fees
- New Merchandise
- Special Sales
- Company Awards and Honors
- ...and much much more.